Beverly Hills Capital

Beverly Hills Capital is a premier cash and derivatives broker that specializes in providing high-end etrading solutions, direct market access, and alternative investments. Our depth and breadth of industry and operational expertise is unparalleled. Over the course of three decades we have cultivated strategic relationships with a collection of best in class FCMs, banks, and prime brokers to most suitably serve our clients.

We are located in close proximity to the “Golden Triangle” the business district of Beverly Hills. The crown jewel of Beverly Hills is the area bordered by Wilshire Blvd., Santa Monica. And N. Crescent Dr. known simply as the “Golden Triangle”. Famously, at the heart of the Golden Triangle is Rodeo Dr. Businesses located along Rodeo Dr. offer the most exclusive products and services in the world.

Mr. Bruce Serra is the Founder and CEO of Beverly Hills Capital, a registered Independent Broker with the NFA/CFTC.  He has been in the financial services industry since 1982 bringing extensive international business experience and contacts worldwide.  He has worked for major Wall Street institutional brokerage firms for over three decades.  During his years servicing top tier institutions, Mr. Serra has become very intimate with scores of professional money managers specializing in a wide variety of niche investment strategies.  He collaborates closely with professional money managers, institutional investors, family offices, pension funds, banks, and fund of funds.  As a tenured alternative investor, Mr. Serra became convinced that a diversified asset approach offers a superior investment philosophy and decided to dedicate his career to the alternative investment industry.  Mr. Serra built Beverly Hills Capital’s Cap Intro platform to assist clients in improving their marketing capabilities as well as targeting pre-qualified high net worth institutional investors who strenuously allocate to the hedge fund and CTA space.


Call: 1-800-749-3455 / 310-556-7718
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